Customer name: Nestle Ice creams

Campaign: Classic Joya popsicles are back big time!

How did we do it:

In order to empower the popsicle’s size and expose the new flavors (Joya cheese cake and strawberry) we produced a very unique food appealing 3D series of videos. In these videos, the Joya popsicles are coming out of the feed frame in Facebook and Instagram. Making you want to take a bite from them. Due to the visual effect, the videos got an unusual exposure in the newsfeed and led to thousands of interactions, shares and to a positive conversation about the new flavors.

Facebook campaign data:

92,000 video views

1,965,000 Interactions

 

Instagram campaign data:

290,000 video views

10,000 Interactions